CPM (Cost Per 1,000 Impressions) Definition

If you are brand new to being an influencer or creator and need help understanding terms that brands or agencies are throwing at you,  this post is from a series called Influencer Marketing Terminology

‍Click to watch the full video:‍

Creators/Influencers: Click here to get a free Influencer Marketing Glossary with 40+ must-know acronyms and buzzwords.‍

What Does CPM (Cost Per 1,000 Impressions) Mean?

What does CPM stand for? Cost per Mille or Cost per 1,000 Impressions - This is how a lot of traditional brands and agencies think about campaigns and the budgets associated with them. Virtually every other media that they buy is measured in CPM, whether it’s Out of Home, Broadcast, display ads, social media, and so on, so brands will also look at how much they’re spending on an influencer and try to assess how many impressions they’ll receive on a piece of content so they can try to compare apples to apples when determining the success of a campaign.