“Most brands
don't care
how many followers/downloads/views you have.”
/ ALL ARTICLES
Brand paid you 50% less? Here’s why it doesn’t matter.
It's time to stop getting hung up over the pennies.
Why I Don’t Manage or Represent Creators
How I decided to go all-in on being a Sponsorship Coach (and how you can make tough decisions about your own business too).
Which Sponsorship Pricing Style Is Best?
Taking a look at three popular pricing strategies to figure out...which is best?
My Recent Video Bombed. Will Sponsors Hate Me?
How to explain lower engagement to sponsors and stop them lowballing you at the negotiating table.
5 Negotiation Tactics I Learned From My Kids
How kids use mental jiu-jitsu to get what they want (and how to apply these principles to your next sponsorship!)
Why Brands Don’t Hold All The Cards
The importance of remembering what YOU bring to the table.
