User Generated Content Definition

INFLUENCER MARKETING TERMINOLOGY THAT CREATORS NEED TO KNOW

If you are brand new to being an influencer or creator and need help understanding terms that brands or agencies are throwing at you,  this post is from a series called Influencer Marketing Terminology.

Influencers and creators need to know about user-generated content and what it means.‍

‍

What is User Generated Content (UGC)?

What is UGC? User-generated content is when brands will want you to challenge your followers to create something themselves and send into the brand like on social media.‍

For example you could challenge your followers to make a recipe, share a photo and send it to you or the brand. ‍

Click to watch the full video:‍