Call To Action (CTA) Definition

If you are brand new to being an influencer or creator and need help understanding terms that brands or agencies are throwing at you,  this post is from a series called Influencer Marketing Terminology.

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What Does “Call To Action” Mean?

What does CTA mean? A Call to Action is the final talking point where you encourage your followers to take a specific action like “Click the link in the description box” or “Swipe up” to visit the brand’s website.