“Most brands
don't care
how many followers/downloads/views you have.”
/ ALL ARTICLES
Ask Your Audience THIS To Get More Sponsorships
How to get to know your audience better so you can serve them well.
Envy? FOMO? Gratefulness? My Reflections On 2022 As A Creator
Taking a moment to recognize the truly important things in life.
“It’s so much harder to get sponsored now…”
Is this actually true? And what can creators do about it?
Grave Sponsorship Mistakes (and how to avoid them)
Reliving real sponsorship horror stories from my audience!
Brand paid you 50% less? Here’s why it doesn’t matter.
It's time to stop getting hung up over the pennies.
I don’t dance on TikTok…can I still get sponsored?
If you’re not popping and locking on TikTok, can you really expect any brand to care about you?
Why I Don’t Manage or Represent Creators
How I decided to go all-in on being a Sponsorship Coach (and how you can make tough decisions about your own business too).
Which Sponsorship Pricing Style Is Best?
Taking a look at three popular pricing strategies to figure out...which is best?
My Recent Video Bombed. Will Sponsors Hate Me?
How to explain lower engagement to sponsors and stop them lowballing you at the negotiating table.
5 Negotiation Tactics I Learned From My Kids
How kids use mental jiu-jitsu to get what they want (and how to apply these principles to your next sponsorship!)
Why Brands Don’t Hold All The Cards
The importance of remembering what YOU bring to the table.
