“Most brands
don't care
how many followers/downloads/views you have.”
/ ALL ARTICLES
“A brand stole my content.” Here’s what NOT to do…
How to react when a brand uses your content without asking.
Your Relationship With Money Is Holding You Back
It's time for a mindset shift about money itself.
Grave Sponsorship Mistakes (and how to avoid them)
Reliving real sponsorship horror stories from my audience!
Which Sponsorship Pricing Style Is Best?
Taking a look at three popular pricing strategies to figure out...which is best?
My Recent Video Bombed. Will Sponsors Hate Me?
How to explain lower engagement to sponsors and stop them lowballing you at the negotiating table.
5 Negotiation Tactics I Learned From My Kids
How kids use mental jiu-jitsu to get what they want (and how to apply these principles to your next sponsorship!)