Lead Time Definition

If you are brand new to being an influencer or creator and need help understanding terms that brands or agencies are throwing at you,  this post is from a series called Influencer Marketing Terminology.

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What is Lead Time?

What does Lead-Time mean? A brand will sometimes ask you how much lead-time you need to create the content, this just means how long will it take you to shoot the video, edit it, or write the blog post.