Key Performance Indicator Definition

If you are brand new to being an influencer or creator and need help understanding terms that brands or agencies are throwing at you,  this post is from a series called Influencer Marketing Terminology.

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What Does KPI (Key Performance Indicator) Mean?

What does KPI stand for? Brands often talk about the Key Performance Indicators of a campaign with an influencer. This is just a fancy way of saying a particular factor is how we’re going to measure success and whether the content performs well or not. It could be vanity metrics like impressions, reach, views, engagement or it could just be that they have this great piece of content they can now re-post on the brand’s social media -- that can be a major KPI for them!