Key Messages & Talking Points Definition

If you are brand new to being an influencer or creator and need help understanding terms that brands or agencies are throwing at you,  this post is from a series called Influencer Marketing Terminology.

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What are Key Messages & Talking Points?

What are Key Messages or Talking Points in an Influencer Marketing campaign? These are usually bullet points or background on the most important things to talk about. Maybe there is a seasonal promotion or a newly released feature.