FTC - Federal Trade Commission Definition

If you are brand new to being an influencer or creator and need help understanding terms that brands or agencies are throwing at you,  this post is from a series called Influencer Marketing Terminology.

Click here to watch the full video:

Creators/Influencers: Click here to get a free Influencer Marketing Glossary with 40+ must-know acronyms and buzzwords.

What Does FTC (Federal Trade Commission) Mean?

What does FTC stand for? FTC stands for the Federal Trade Commission. This is the government body in the U.S. that issues guidance on the required disclosures influencers must use to let their audience know that this content is sponsored. They are the ones that mandate you use #ad or #sponsored in posts.

Previous
Previous

Key Performance Indicator Definition

Next
Next

Key Messages & Talking Points Definition