Flight of a Campaign Definition

If you are brand new to being an influencer or creator and need help understanding terms that brands or agencies are throwing at you,  this post is from a series called Influencer Marketing Terminology.

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What is Flight of a Campaign?

What does flight mean with respect to an influencer marketing campaign? This is simply the date range when a brand wants your content to go live.

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Engagement Rate Percentage Definition

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Experiential Campaign Definition