Engagement Rate Percentage Definition

If you are brand new to being an influencer or creator and need help understanding terms that brands or agencies are throwing at you,  this post is from a series called Influencer Marketing Terminology

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What is "Engagement Rate"?

How can I calculate my Engagement Rate? This is a formula that looks at the number of likes, comments, shares, reactions, views on a post relative to your number of followers. You can also get an average engagement rate on an influencers’ entire platform by taking a larger number of posts and averaging the engagement rates on the individual posts. Engagement rate is a good way to compare influencers with different sized audiences to give an understanding of how engaged their followers are. These days a 2% engagement rateor higher is ideal.

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