Direct Response or Conversion Campaign Definition
If you are brand new to being an influencer or creator and need help understanding terms that brands or agencies are throwing at you, this post is from a series called Influencer Marketing Terminology.
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What is Direct Response or Conversion Campaign?
What is a Direct-Response or Conversion-Focused Campaign? These are campaigns where the primary goal is to get people to take a specific action like purchasing a product. Often brands will provide promo codes or discount codes or tracking links so that they can attribute how many actions were generated by an influencer.
