CPV (Cost Per View) Definition
If you are brand new to being an influencer or creator and need help understanding terms that brands or agencies are throwing at you, this post is from a series called Influencer Marketing Terminology.
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What is CPV (Cost Per View)?
What does CPV stand for? Cost Per View which is different from CPM or Cost per 1,000 Impressions! This is a slightly different metric related to video views. Some brands will want to pay you on a cost-per-view basis or basically tell you the CPV they’re trying to achieve. This is another term usually associated with how traditional media measures performance.
