Audience Demographics Definition

If you are brand new to being an influencer or creator and need help understanding terms that brands or agencies are throwing at you,  this post is from a series called Influencer Marketing Terminology

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What is “Audience Demographics”?

Where can I find my Audience Demographics on YouTube or Instagram? And what are Audience Demographics? Brands will often ask you to share a screenshot of your audience demographics before they will partner with you. This could be a screenshot of your YouTube analytics or your Instagram audience insights, and will show the brand more information about your audience like what countries they live in, how old they are, % Male vs Female, etc. 

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