“Always-On” Campaign Definition

If you are brand new to being an influencer or creator and need help understanding terms that brands or agencies are throwing at you,  this post is from a series called Influencer Marketing Terminology‍‍

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What is an “Always-On Campaign”?

This is where a brand partners with influencers regularly like every month or every quarter doing sustained promotion rather than a “one-off” campaign. It means the brand never turns off their influencer marketing program. It is “Always-On.”