Will your Course Make More Money if you Coach First?

Sep 28

VOTE FOR THE WINNER HERE 👇

Who won the @CreatorDebates episode: Will your Course Make More Money if you Coach First?

[Full debate between @CoreyWilksPsyD & @BryanMcAnulty in next tweet]
— Justin Moore | Sponsorship Coach (@justinmooretfam) September 28, 2023

Join the Creator Network today: https://creatornetwork.com

Big thanks to ConvertKit for sponsoring this episode!

Access "After Dark" episodes by joining the Brand Deal Wizard community: https://www.creatorwizard.com/bdw-overview

Today we’re talking about whether or not creators should coach first before trying to create a course.

If you’ve ever gone down the course creation rabbit hole, even a little bit, you’ve probably heard this warning: if you create a course in a vacuum, how will you know whether your methodologies truly work? If you can’t prove it out with clients 1-1, how can you help people at scale?

I had that fear, and so I started coaching people on their sponsorship strategy 1-1 before I launched my Brand Deal Wizard course. And I was, in fact, able to hone my frameworks and get those early wins before I went big!

But to be fair…it could be survivorship bias! Who’s to say whether I wouldn’t have been just as successful had I NOT coached creators 1-1 first.

There’s plenty of folks who have made hundreds of thousands of dollars launching a course and have never had a single Zoom call with a coaching client.

So I’m honestly not sure if there is a right way and wrong way to approach this why I asked two experts to settle this debate, once and for all.

Corey Wilks is a Psychologist and coach helping creators reach their potential and build thriving businesses. He’s the writer of Creator Alchemy, a newsletter for creators who love deep dives into psychology, online business, and content creation.

Bryan McAnulty, on the other hand, is the founder of Heights, an AI-powered online course creation software helping thousands of creators earn a living. He’s also the host of The Creator’s Adventure podcast & Creator Climb community.

By the end of this episode, you’ll know:

1. What types of creators should actually NOT coach other people or create a course

2. How much money you can realistically make from coaching or courses

3. Who is a better Creator Debater: Corey or Bryan?