Is YouTube or TikTok Better for Growing a Creator Business? | Thomas Frank vs. John Hu

Written By Justin Moore
 

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Today we’re talking about YouTube vs. TikTok.

Every single creator I talk to seems to be very polarized on this topic. Ask an OG YouTuber who’s used to spending hours filming and editing, uploading one video a week, one video every few weeks - they’ll tell you that TikTok is for dancing and lip-syncing and it’s not really their “thing.”

But ask a TikToker who started posting 3 videos a day during the pandemic, some growing massive audiences seemingly overnight, and they’ll say, “YouTube scares me plus people don’t want all that fancy polished editing anymore, it’s all about authenticity.”

Now obviously, many creators have presences on both platforms, heck I do, but we’re not here to make lame compromises. We’re here to pick sides and take a stance.

Because I need to know - if I only had time to focus on one to grow my creator business - is it YouTube or TikTok?

So, that’s why I asked two experts here today to settle the debate, once and for all.

Thomas Frank is a video creator and writer with a focus on productivity, learning, and personal development who has built not one, but two massive YouTube channels. Most recently he’s become a Notion power user, creating tutorials and Notion templates that are generating $120K a month.

John Hu, on the other hand, is a TikTokker who has raised $5M for his business Stan, an all-in-one tool empowering creators to become entrepreneurs. John has used TikTok masterfully to not only build his personal brand but spread awareness for his startup.

By the end of this episode, you’ll know:

1. Whether certain types of creators or businesses are better suited to grow on YouTube or TikTok

2. Whether you should double down on one or the other to make more money

3. Who is a better Creator Debater: Thomas or John?

CHAPTERS

  • 0:00 TikTok vs. YouTube for Creators

  • 2:22 Opening Arguments

  • 5:49 Round 1: Growth

  • 11:43 Round 2: Money

  • 17:25 Round 3: Future

  • 23:58 Closing Statements

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Thomas Frank

John Hu

 
Justin Moore
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