Physical or Digital Products: Which Makes More Money? | Kevin Espiritu vs. Sean Cannell

Written By Justin Moore
 

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Today we’re talking about Physical vs. Digital Products.

So the thing about physical products is…Oh sorry, were you distracted by this awesome hat I’m wearing that says Monetize? Oh and this shirt? That’s so kind of you to say they’re FIRE. Well since you asked.. you can click the link below to cop them.

See what I just did there? I just seamlessly plugged my MERCH, which is one of first things most creators start selling after they wake up a few times in a cold sweat after having a nightmare about getting demonetized or shadow-banned.

And, I mean hats & t-shirts are nice, but they kinda require you as the creator to keep making consistent content on a hamster wheel in order to keep plugging them and making money.

[Pretend phone dings] Oh sorry, I just got an angry DM from a follower complaining that their Creator Wizard bobble head got lost in the mail.

Actually you know what? Selling physical products is kinda making me nauseous now…

I think Digital products are for me! Yaaa, I’ll make an ebook, a course, some templates, I’ll make it once and sell it forever and I’m gonna print money!

Inject those passive revenue streams into my veins!!!

But wait, I almost forgot that launching my first course a few years back was absolutely terrifying and imposter-syndrome inducing and an absolute slog and was most certainly NOT passive income in any way shape or form.  

OK I’m getting those cold sweats again.  Honestly, this is why I asked two experts here today to settle this debate, once and for all.

Kevin Espiritu is the founder of Epic Gardening, which he started in 2010 when he was feeling lost and disconnected with the natural world. He started sharing his journey online and fast-forward to today and Kevin has grown his business into the world’s most-followed garden brand with tens of millions of followers across 100 countries. And get this - he recently made his first acquisition of a company called Botanical Interests which makes seeds – talk about SYNERGY. Y’all this dude is making MOVES.

Sean Cannell, on the other hand, is a YouTuber, international speaker, coach, and the founder of Think Media which helps entrepreneurs build their influence and income with online video. 

Sean’s YouTube channels have over 1,000,000 subscribers, his videos have been viewed over 100 million times and he has been featured in the “20 Must Watch YouTube Channels that Will Change your Business” by Forbes.  So you could say Sean knows a thing or two about making those sweet, sweet Internet dollars. 

By the end of this episode, you’ll know:

1. How to make that initial decision of whether physical or digital products is right for you…

2. How your niche or content vertical should impact your decision to launch one or the other…

3. Who is a better Creator Debater: Kevin or Sean?

CHAPTERS

  • 00:00 Physical vs. Digital Products

  • 03:25 Opening Arguments

  • 07:38 Round 1: Initial Decision

  • 13:06 Round 2: Money

  • 20:47 Round 3: Impact and the Future

  • 24:27 Closing Arguments


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Kevin Espiritu

Sean Cannell

 
Justin Moore
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