Do brands really care if your content gets tons of views? Should you target big brands or small ones? How do you avoid getting scammed as a creator? In this sponsorship coaching call, I sit down with Larry Gibbons to answer his burning questions.
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Chapters
00:00 How to Turn Views into Brand Deals
00:35 Larry's business
01:40 More views but no sponsorships
04:56 Larry's fear of getting scammed
06:29 Best practices vs scammers
08:38 Verifying the brand without risking the partnership
11:11 Home Depot example
13:19 How to get in front of bigger brands
17:46 Larry's current sponsorship strategy
19:37 Justin's take on Larry's strategy
24:36 How to deal with contacts who aren't the decision maker
27:34 Positioning yourself as an expert
28:49 Building relationships vs charging brands
32:17 Influencer marketing community
36:55 How to identify possible sponsorships
40:34 Larry's audience avatar
43:34 How to overcome budget issues
49:58 Larry's takeaway
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Larry Gibbons
Website - https://gibbonsgroups.com
YouTube - / thegibbonsgroup
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