Twitter or Instagram: Where Should Creators Focus for Money & Growth? | Alex Llull vs. Steph Taylor
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Today we’re talking about Twitter vs. Instagram when it comes to growing a business as a creator.
I first joined Twitter and Instagram in 2012 but I gotta admit something pretty embarrassing. I used both of them almost every day but I was a consumer of content, not a producer. Sure, I would post here and there, but I did not have a content strategy.
So in October 2020, when I was trying to get Creator Wizard off the ground, I decided to make a change. I hired a random dude from Twitter and gave him a singular mission, “make me known as The Sponsorships Guy on social media.”
So we made a plan - full court press on content about finding & negotiating brand partnerships, posting multiple times a day.
And things were VERY rocky at first. Many, many times, we’d spend hours crafting Twitter threads only for them to get basically no engagement. We’d curate pixel-perfect pics on Instagram with super long, tactical captions thinking we were building deeper connections.
And honestly? I started getting a little discouraged. But then, slowly but surely people started responding. They’d start DMing me asking for help with brand deal negotiations. They’d ask me how much I thought they should charge on complex deals. Then someone asked me *gasp* if I did 1-1 coaching, or if I had a course, what the heck?!
And none of this would have ever happened had I not decided to use Twitter and Instagram to grow my creator business.
But we all know there’s only so many hours in the day so if you had to pick one of them…which one is better?
So, that’s why I asked two experts here today to settle the debate, once and for all.
Steph Taylor, is an online business strategist, host of the Imperfect Action podcast, and has grown her Instagram from ZERO to 31K by helping others build an online business that’s profitable even when you’re offline. Alex Llull, on the other hand, is a social media consultant, content creator, and writer who grew his Twitter from ZERO to 31K by teaching solopreneurs how to leverage social media content so they can grow their brand, audience, or business. Oh, and remember how I mentioned I hired a dude to help me become known as the Sponsorships Guy on social media? Ya…that was Alex.
By the end of this episode, you’ll know:
1. Whether certain types of creators are better suited to grow on Twitter or Instagram
2. Whether you should double down on one or the other to make more money
3. Who’s a better Creator Debater: Steph or Alex?
CHAPTERS
0:00 Twitter vs Instagram
3:29 Opening Arguments
8:36 Round 1: Growth
16:52 Round 2: Money
25:07 Round 3: The Future
29:30 Closing Statements
FOLLOW OUR GUESTS 👇
Alex Llull
Website: https://thestealclub.com
Twitter: https://twitter.com/AlexLlullTW
Steph Taylor
Website: https://stephtaylor.co
Instagram: https://www.instagram.com/stephtaylor.co/
